"The concept behind SHOWstudio was developed by photographer Nick Knight and graphic designer Peter Saville; they envisioned a website that would take viewers ‘behind the scenes’ of creative spheres such as fashion and art, allowing them to view the entire creative process as it happened by harnessing possibilities of the Internet."...

"SHOWstudio's key interest has been in investgating the potential of motion imagery, interactivity and live image-making in order to inject the fashion editorial with modernity and new ideas. The first key live project was staged in December 2001 when nine models were dressed and groomed, then put to bed in hotel rooms and webcast overnight as they slept."...

"SHOWstudio’s founder, Nick Knight, says that the site ‘… is based on the belief that showing the entire creative process—from conception to completion—is beneficial for the artist, the audience and the art itself.” SHOWstudio’s move to real-world, interactive projects builds upon this initial manifesto."...

www.showstudio.com